Every institution
has a story.
We make sure
it leads.
Front-page headlines, podcast bookings, and policy-shaping op-eds — before rival institutions even draft a release.
A research paper
lands on the desk.
A vice-chancellor sends us a 40-page paper on antibiotic resistance in school environments. Most press offices see a PDF. We see a front-page story, three radio slots, and a parliamentary briefing.
Antibiotic Resistance in UK School Environments
Prof. Amelia Thornton · Durham University · Feb 2026
Pitch angles identified
The Guardian
Research-to-policy bridge
Times Higher Ed
Exclusive first look
BBC Radio 4
Researcher interview slot
Nature Podcast
Breakthrough deep-dive
94%
of pitches placed within 2 weeks
Strategy rendered
in real time.
Day 1
Story angles mapped
Internal
Day 2
Embargo brief sent
Times Higher Ed
Day 4
Exclusive confirmed
The Guardian
Day 6
Radio slot booked
BBC Radio 4
Day 8
Front page published
The Guardian
Day 9
Live broadcast
BBC Radio 4
Day 11
Op-ed placed
The Spectator
Day 14
Policy briefing cited
Parliament
National Press
75% placed
Broadcast Media
75% placed
Trade Publications
87% placed
Podcast Networks
83% placed
Headlines cascade.
Silence ends.
0+
Total reach
0
Outlets covered
0
Days to front page
Durham study exposes hidden antibiotic crisis in UK classrooms
Prof. Thornton on Today Programme: "We must act now"
Research reframes the school health debate entirely
Episode 847: The classroom bacteria no one is talking about
Op-ed: Why school hygiene policy has failed a generation
+18
more placements
Silence measured
in outcomes.
University Enrollment
Undergraduate applications
vs prior year
Donor Inquiries
Major gift conversations opened
within 30 days of coverage
Policy Citations
Parliamentary mentions
Hansard records
Media Reach
Unique audience impressions
across all placements
"Byline filed the first pitch before our comms team had even scheduled an internal briefing. The Guardian front page happened on Day 8. We've never moved that fast."
Prof. Amelia Thornton
Deputy Vice-Chancellor, Durham University
Who we serve
40+
Universities
28
K-12 Districts
65+
EdTech
Your institution's
story is waiting
to be filed.
By the time rival institutions schedule their first comms meeting, your research could already be on a front page.
Brief Our Newsroom
Education Media
Landscape Report 2026
What's inside
- Which outlets are actively seeking education stories in 2026
- The 6 narrative angles that guarantee broadcast placement
- How edtech companies earn academic credibility in 90 days
- Case study: how one district turned a bond campaign into national coverage